retailer communications and approved assets

Our Founder's story

Like many kids, mainstream snacks and cereals were a memorable part of my childhood. There’s nothing I loved more than chocolate puffs for breakfast or a delicious sandwich cookie dunked in a glass of cold milk.

Unfortunately, when I turned 17, I was diagnosed with T1 diabetes and had to give up many of my favorite snacks since they are typically loaded with sugar and empty carbs.

I started eating low carb to help manage my blood sugar, but the few healthy options available tasted like cardboard. I got fed up! I wanted delicious snacks that would satisfy my cravings but weren’t loaded with all the sugar and empty carbs.

Combining nutritional science with culinary arts, we have created delicious, healthier products that help you achieve a better life. Eating our low carb cereals and snacks makes me feel like a kid again. I am so proud of what we’ve created and I can’t wait to share our delicious snacks with you!

Krishna Kaliannan
Founder & CEO, Catalina Crunch

vector detail candy

Our Positioning on Keto Lifestyle

While we label our products “Keto-Friendly”, we truly believe that our products can be enjoyed by all people with varied lifestyles. We cater to individuals who are health conscious and care about what they put in their body. Our philosophy is that we want to provide great tasting snacks that are nutrient dense that will provide long-lasting energy. We’re more than just a fad - we are here to stay!

Approved Assets

  • Download Top SKUs Family Shot
  • Download Cereals Family Shot
  • Download Cookies Family Shot
  • Download Crunch Mix Family Shot
  • Download the Catalina Crunch Logo


Labels can be confusing. We get it. That’s why we’ve compiled our most frequently asked questions from consumers.

  • All of our products are made right here in the USA!

category insights

The Reduced Sugar Market size is expected to reach $79.5 billion by 2028.

Natural sweetener space is playing a key role in sugar substitutions. Stevia ranked number two after honey when it comes to natural sweeteners. 

40% of females and 32% of males are using the nutrition facts panel to choose items with less sugar.

The $23.7 billion savory snacks market size continues to grow, increasing 9% in 2021 and enjoying high household penetration of 91%.

Breakfast Cereal Market Size Worth $50.7 Billion by 2030.

Consumers are increasingly demanding more sensorial or neuronal aspects such as the product’s texture or its ability to evoke nostalgic memories or flavors.