The Catalina Story

Diagnosed as a Type 1 diabetic, I created Catalina Crunch™ as I saw a real gap in the market for delicious options that met my needs. Our recipes are uniquely crafted so consumers can enjoy amazing cereals and snacks that are lower in sugar, with positive nutrition like protein and fiber.
Today, with an expanded portfolio, Catalina Snacks™ continues to deliver uncompromised taste and quality in every bite, helping you—and me—live a better life.

-Krishna Kaliannan

Founder

The Story Behind the Crunch

2017

The Crunch Experiment Begins

In my NYC apartment kitchen, I started baking low-carb cereal just for myself—tinkering, testing, and perfecting every batch.

2018

The Dark Chocolate Debut

My first creation was Catalina Crunch Dark Chocolate Cereal, which officially launched on CatalinaCrunch.com.

2020

Cinnamon Toast Goes Big

Catalina Crunch Cinnamon Toast became a fan favorite—and landed at Costco.

2021

Flavor Explosion

Following the initial launch, we expanded to eight cereal flavors, four cookie flavors, and four flavors of our snack mix.

2021

Bigger, Bolder, Crunchier

We needed more room to keep up. So, we expanded operations to a larger facility in Lebanon, IN-right in the heart of it all!

2023

Dark Chocolate Cookie Bars launch

Taking indulgence to the next level, we introduced our Chocolate Cookie Bars in three delicious flavors: Raspberry, Mint and Peanut Butter, with Sea Salt Caramel following in 2024.